Daily Camera podcast listing comes complete with instructions on how to download the recording directly to a computer. The instructions also include a slightly snarky comment – "If you fear change and would rather not venture into the world of podcasting, just click the MP3 icon to download a standard MP3 file."
Apparently, podcasts are here to stay.
It seems that every news outlet offers at least a few podcasts, but how many podcasts are out there? And who is listening?
Anyone can create a podcast. In fact some of the available recordings don't sound very professional. But does that matter? In the age of Internet delivery, podcasts seem like the right approach. In this age of using the Internet as an information delivery system, it seems like providing information the readers want – when they want it – is critical.
While some organizations are starting to see an additional revenue source – NPR's podcasts are supported by Acura – it's difficult to track how frequently a podcast is viewed.
It's even more troublesome to track how many online viewers are using podcasts to receive their information. But the technology will soon catch up and will paint a picture about who is using this resource. Until then, it's essential to stay the course.
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