Watch out Monster.com and HotJobs, Rupert Murdoch's New Corp is investing in a jobs search engine company called Simply Hired. This is just another example of Murdoch's growing interest in online classified job ads.
Simply Hired is a bit different than Monster or HotJobs. Employers can't post job postings on the site. Rather, it's an advertising-supported Web search engine that lets folks looking for jobs search other sites like CareerBuilder.com, Monster and Craigslist.
Given News Corp's foundation in the newspaper business, it's understandable that they want to reclaim revenue generated by classified ad sales. Over the years, Murdoch has tried to get more and more newspapers to change their business models to survive the recent digital convergence.
Don't expect News Corp to go silent after this investment. Company executives claim to have $1.4 billion reserved for future Internet investments.
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